Gaiabis: an independent CBD shop founded in Bulle

Based in Bulle, in the canton of Fribourg, Gaiabis is an independent CBD shop built around a simple idea: offering carefully selected, accessible products without compromising on quality. Combining personal advice with product information, Gaiabis caters both to curious newcomers and regular customers, with a clear and responsible approach to CBD in Switzerland.

Gaiabis's beginnings: a vision that became independent

Gaiabis's story began in 2021, with the opening of the Bulle shop. This was when Hélène and Baptiste started working together in the CBD sector. Over time, one thing became clear: their vision no longer matched that of the company they were working for. The desire to do things differently, in a fairer and more consistent way, became central.

In May 2024, they became independent with the Bulle shop and laid the foundations of Gaiabis. This new entity allowed them to build a project aligned with their personal values, hands-on experience and high standards of quality.

A shop rooted in Bulle and serving all of Switzerland

Gaiabis remains deeply rooted in Bulle, where the physical shop plays an essential role: welcoming customers, providing advice, personal interaction and being close to the community. In addition, the website was launched on 7 November 2025, with an initial catalogue of around sixty products.

As of 24 January 2026, the online range includes 117 products, with continued expansion planned. This gradual growth reflects a clear desire: to broaden the range without ever losing control over the quality or consistency of the selection.

As of 28 April 2026, it has now reached 205 products, confirming a controlled and steady development.

Gaiabis's mission: offering fair, clear and accessible CBD

At Gaiabis, CBD is neither a trend nor a miracle promise. It is an area appreciated for what it may offer certain people, at certain times in their lives or in specific contexts. The goal is twofold: to offer products with a fair quality-to-price ratio and to provide honest, easy-to-understand information.

The philosophy is simple: a product may be affordable or premium, but it should never be of poor quality. This requirement guides every choice made for the catalogue.

Compliance and product information

All batches sold by Gaiabis comply with Swiss legislation. The information useful when choosing a product depends on the item: aroma profile and cultivation method for flowers, composition for an oil, or dimensions and compatibility for an accessory.

Product pages present these characteristics to help customers compare products. The explanations remain specific to each item and avoid medical promises.

A carefully selected range of CBD products and accessories

The Gaiabis range is currently organised into three main categories:

• CBD flowers and hash
• Wellness
• Smoking accessories (papers, filters, grinders, etc.)

The flowers, hash and oils on offer are exclusively Swiss. In general, Gaiabis favours Swiss brands while complementing the catalogue with selected international products when their quality and consistency meet its standards.

Products are selected in batches from producers, only when they meet expectations in terms of quality and consistency.

Practical benefits for customers

Beyond the products themselves, Gaiabis offers simple and attractive conditions:

• Free delivery from CHF 40
• Choice of gifts from CHF 40 for flowers and hash, and from CHF 50 for wellness products
• Fast dispatch
• Product pages with the characteristics needed to make an informed choice

These elements are an integral part of the relationship of trust that Gaiabis aims to build with its customers.

A customer relationship based on advice and trust

In the shop, personal interaction remains central. Customers can ask questions, smell certain products and receive tailored advice. For some wellness products, such as creams, trying the product may be possible depending on the item. Naturally, however, there is no testing in the shop for flowers or hash.

The customer base is varied: curious newcomers, regular customers, wellness enthusiasts, accessory users and connoisseurs. The approach remains the same for everyone: listening, professionalism and clear information.

What comes next? The Gaiabis vision

Gaiabis is looking to the future with clear ambitions:

• open more shops;
• continue expanding the catalogue, online and in Bulle;
• give even greater prominence to Swiss brands;
• regularly publish useful and accessible informative content;
• develop, in the longer term, a project focused on hemp textiles.

Conclusion

Gaiabis was built around a simple idea: doing things properly, without shortcuts or misleading claims. Combining legal compliance, advice and careful selection, the Bulle shop and online store are aimed at people looking for reliable CBD in Switzerland.

Discover Gaiabis in the shop in Bulle or at gaiabis.ch.